Sep 09
18
Book Review: Digital Engagement – Internet Marketing…
Digital Engagement – Internet Marketing that Captures Customers and Builds Brand Loyalty. Authored by Leland Harden and Bob Heyman. Published 2009.
This is an easy to read book of about 230 pages of text that is well spaced out over 11 chapters. The language is almost conversational and is accompanied by plenty of illustrations to some of the more detailed dialogue the authors create.
It is not a book I would recommend to any competent Internet consultant nor is it a book that will make you a competent Internet consultant. But I do strongly recommend this book for any small business owner that is thinking of creating an online presence or who already has an online presence.
Too often consultants mislead their clients as to what is required or omit to tell their clients of available services as the consultant does not have the necessary skill set to deliver these to you the client. This book gives a brief overview of what you should expect and the available services to market your online presence.
Digital Engagement is a little USA centric at times. But overall the advise is relevant for the New Zealand market but just with different resources, links and organisations.
Chapters cover an array of online marketing topics including; Search Engine Optimisation, Viral marketing, Video, Affiliate marketing, paid advertising and social media.
In summary this is a great book for any small business but you should still carefully choose a Internet consultant.
The book can be purchased from the usual online book stores and is available at the local library.
