May 09
11
Business email
Many small New Zealand businesses fall victim to large national hosting companies expensive and often confusing manner to use their own web site address as their email address.
This practice essentially obligates the business to remain with the same ISP for perpetuity as all of the marketing material has the ISP email address as the business contact email. An example “companyName@ISP.co.nz” while their web site address is “www.CompanyName.co.nz”.
By using an ISP email address, small businesses are promoting their ISP and not their own business. With your own email address people can go directly to your web site if all they have is your email address. From your web site you gain new customers. All from advertising your own business email address.
Your own web address/domain name for your web site should automatically and with out any further charge be able to be used for company email address. Average annual price is about $35 per annum for the address and there are many free and commercial options for web hosting.
There is a myth that a company should use one of the larger ISPs as they are experts and are a safe option. Many web host providers are technical experts but may not offer you the best advise in terms of marketing or cheaper options, in the same manner that the larger organisations may not.
Unless your data is mission critical and resides on data servers and you are happy with your site and email being guaranteed accessible for 99% of the year, then you need to use your own email address for marketing purposes and find the best deal available to you.
