For many small business owners we deal with there is usually a thought that “out of date site plugins, old seo materials and even copied pages that have been copied multiple times” will cause no issues to their site.
In reality old plugins and code can cause many issues such as slow page speed, confusion for developers as they are looking at irrelevant code and even conflicts with new updates that are required to be installed.
If you spend 30 minutes going through web site deleting and updating old plugins and removing old and irrelevant pages and information you will increase your site traffic and reduce future cots and time with site updates.
Often when a page is copied and copied the html becomes corrupt and if you have copied the page from a CMS such as WordPress there will be a lot of code that is irrelevant and difficult for developers to work with.
If you constantly copy files to create new pages you should consider having a template created giving you the benefit of the same page, only relevant code and no need to copy and paste and delete information all of the time. The end result will save you costs and be more beneficial for all if you can look past the initial set up cost.
While most organisations in the English speaking world have holidays over the Christmas period your web sites SEO results could be hampered by your competitors still being active over the Christmas break or a number of other situations occurring that could hamper your search engine results.
Other considerations to keep your site updated over the Christmas break include:
- 1. Not everyone goes on holiday
- In the quiet period people use the Internet more to find information and products.
- During the holiday break people make New Years resolutions and have a chance to think about things they need to do. Maybe your updated site will be more appealing.
If you have a Word Press web site with a Blog you can schedule a number of pre written posts to be made at prescribed by you times. This will keep your site up to date over the Christmas period and will not effect any thing that you might add to your site.
To Schedule your Posts
- Write a new Post
- In the top right hand corner is a box called Publish
- Look for “Publish immediately Edit”
- Select “Edit”
- Select the date and time you would like your post to be published
- Select “OK”
- Select “Schedule
To ensure your online brand is safe during the break.
Set up an automated system that will send you RSS feeds, Tweets and Google alerts to a low traffic account. Perhaps create a new email account only for this purpose so you will not be flooded with other emails during your break.
Perhaps once every few days you can check your online brand or even have alerts sent straight to your mobile phone.
