Apr 09
19
Deceptive Internet Marketing Companies
Having a nice and an easy to navigate web site is the first step to being online. You need a way for people to find your web site.
Many companies and individuals claim to be “Search Engine Optimisation” or “SEO” experts. This is usually accompanied by claims that your site will gain top search rankings within days. Sadly many of these so called experts deploy deceptive techniques that will initially gain you traffic or there claims are blatantly false.
The initial traffic is often miss guided web surfers or an act of deceiving search engines to visit your site. Both scenarios are short-term solutions and neither benefit you as the web site owner. The two risks of these tactics is that your site can be blacklisted from search engines and you will be falsely investing money into a web site that is not attracting your target audience.
A certain method to ascertain if your web site has been optimised in a correct manner is to look at your traffic and compare it to the amount of feedback, customer enquiries, sales etc that you receive. If there is a great in balance there may be a SEO issue. A good SEO company will have statistics and analysis immediately available and should already be providing you with at least basic information on a regular basis.
Several other methods to identify inappropriate SEO usage:
(a) The use of words in sentences that may repeat too much to the point that it does not make sense.
(b) Over use of bold text and links to other sites.
(c) Link pages that are not relevant to the original site.
(d) Multiple web site addresses
