Google recently released a new feature to their Web arsenal to assist businesses become more competitive and their customer service more transparent – Google SideWiki.

Google SideWiki http://www.google.com/sidewikiallows users to sign into their Google account and leave unmoderated comments and various other information about your company and staff. In turn your Google search rankings will be affected by the quality of comments.

The negative side to Side Wiki at the moment is the lack of ability to moderate spam and malicious comments in a timely fashion. Users also have the ability to send thier comments via Twitter, FaceBook and email.

Whilst there is a Google Terms and Conditions to make comments, there is no automated manner to see comments in real time. Organisations should check for new comments at least once a day. If your site has heavy traffic then you should adjust the amount of times per day accordingly.

Within days of Side Wiki being released users are making malicious and rude comments on some of the larger more well known brands such as Microsoft, Apple and WalMart.

Our advise is to sign up to the Google Webmaster Tools and make an introduction comment on your SideWiki thus allowing your comment to always be at the top of all the other comments. You should also update your Google Profile and add as many details as possible.

This entry was posted on October 6, 2009 at 3:59 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Google Analytics Online Branding e commerce by KT No Comments Yet