Posts Tagged ‘branding’
LinkedIn and Twitter now offer several ways to interact with each service including LinkedIn updates as Tweets, LinkedIn as your Twitter tool, timely status alerts to your company name being mentioned in Twitter and sending urls from within LinkedIn to Twitter.
Updates can be one way between LinkedIn and Twitter or both ways by using the hastags #in and #in.
I would recommend that if you use Twitter for personal updates with friends and family as opposed to using Twitter to distribute professional information that you do not have Twitter update your LinkedIn account.
Benefits of having LinkedIn update your Twitter feed include:
- Twitter updates are searchable and a potential employer could notice you
- If not all of your Twitter contacts are a part of your LinkedIn network then this is a new avenue of self promotion.
- You can find other people to network with on LinkedIn via Twitter.
- If you do not visit LinkedIn on a regular basis then this is a great way to keep your profile updated.
- Tweet LinkedIn slides and other relevant resources directly from LinkedIn.
- See how your networks are using LinkedIn and Twitter together.
- Share what is being said about you and your organisation via Company Buzz.
Installation of Twitter to LinkedIn
Installation of all the Twitter Tools can be made via the option to Edit your LinkedIn account under “Account and Settings”.
FaceBook announced that New Zealand users of FaceBook is at the 1 million users mark or 25% of the population. This is a 150% growth increase in the past year. http://www.insidefacebook.com/facebook-global-market-monitor/
This makes FaceBook the New Zealand’s most popular social media site and a serious consideration for New Zealand businesses to explore advertising opportunities and creating an online presence for thier businesses.
In a previous post we commented about the importance of registering your organisation and brand names in social media.
This interesting report shows that 67% of popular tech brands are owned by someone else in Twitter.
The statistics show that regardless of the costs and ID theft by organisations when domain names were first introduced, that organisations are still making the same mistakes for the sake of a small investment of time to search and register names.
The time to register names outweighs the risk, time and finances to regain names in socail media.
Organisations who scoughed at the fact that Twitter is for kids or not a business tool should consider registering thier organisation and brand names in Twitter. Even if your organisation has no short term plans to utilise the benefits of Twitter.
I am reminded of the mid 1990’s when the Web was new to everyone and these funny things called “domain names” that ended in .com were the new way to find and access information on the web. Organisations and brand owners did not see the potential of domain names and largely were lethargic in their effort to registetr their domain names.
Many of these organisations and indivduals soon ended up paying hefty prices or endured lenghty court cases to gain back domain names or suffered the humiliation of thier competitors registerting prime names.
The increase in registered Twitter users in the past few months has been phenoninal. Also the ever increasing popularity of registering usernames in socialmedia with the intention to monetise in them from the real owners. Not to mention that your competitors are in the same situation as you, now is the time to act and register your names and maybe even use social media.
