With the current recession we have seen a large increase in small businesses creating an online presence with e-commerce web sites often selling products which would be better suited to having an information web site as opposed to directly selling products online, or at least set up to do so.
 

A great deal of small business e-commerce web sites are built in a pre packaged system – more often then not it is oscommerce because of its powerful features and simplicity to install and customise.

 More often than not, installing such a system such as oscommerce and making it visually appealing is where the web developer stops.

 As a customer you should know prior to any work commencing:

1. Is your product sellable online or is it better with an information web site
2. Does the site comply with local laws
3. What “Ecommerce Best Practice” steps have been taken, ie Returns, Payment methods etc
4. Will each page have a unique Title ?
5. How will each product appear in search engines
6. Are the sites links human readable ?
7. What are the benefits of the SEO add ons ?
8. Advertising strategies if any
9. Social Media strategies if any
10. How is customer feedback and complaints handled ?
11. What directories will your site appear in ?
12. What other SEO tasks will be implemented that ensure your site and products will appear in search engines.
13. How will you know where your visitors enter and exit your site?
14. What analytical software will be used for your site ?

Tags: oscommerce

This entry was posted on June 9, 2009 at 8:40 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Google Analytics e commerce seo by KT No Comments Yet